Toyota at Frankfurt Motor Show 2017 – Overview

At this year’s IAA, Toyota showcases the clear link between its past, present and future. The world-premiere of the new Land Cruiser builds on its 65-year unrivalled reputation of quality, durability and reliability. This fall, Toyota also celebrates the 20th anniversary of the iconic Prius, the first commercial hybrid car. 20 years on, hybrid is a fundamental part of our model range, illustrated by the Toyota C-HR HY-POWER concept car.


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