Urus is here, with the raw power of a Lamborghini super sports car, and the versatility and functionality of an SUV. Exquisite design, stunning performance: Urus is everything you’d expect from Lamborghini.
Inspired by the iconic LM002 and bringing unparalleled Lamborghini power and style to the SUV market, the Lamborghini Urus combines the roaring performance of a super car with the comfort and versatility of an SUV.
In the 1980s, the Lamborghini LM 002 pioneered the luxury, high-performance SUV concept, which would become mainstream only a decade later.
Lamborghini Chief Technical Officer Maurizio Reggiani describes the vision behind the Urus: the world’s first Super SUV, with pure Lamborghini super sports car DNA.
Urus, the world’s first Super SUV, is at home on the city streets as it is on the racetrack.
The Lamborghini Urus features a driving mode for any type of terrain. From glittering city streets to challenging off-road tracks, the world’s first Super SUV provides absolute control and performance.
A preview of Urus, the world’s first Super SUV by Lamborghini, as it drives through desert sand and dunes. High speed, absolute control.
Lamborghini Chief Procurement Officer Stefan Gramse walks us through the innovations, the challenges and the excitement leading up to Urus, the world’s first Super SUV.
A road from traditional to innovative design: to make possible what seemed impossible until now.