20 Years of Toyota Hybrid Leadership

Over the last 20 years, a lot has changed – from the way we communicate and entertain ourselves to the way we see the world around us. In 1997, Toyota introduced the iconic Prius, a car that changed the way we drive. It was the very first electric car that didn’t need charging thanks to the ground-breaking innovative hybrid technology at its heart. Today, we celebrate 20 years of Toyota Hybrid Leadership.


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